Regular readers will be aware I’m a whisk(e)y aficionado. What you might not know is Jack Daniel’s is a whiskey, not a bourbon; it could be a bourbon if it wanted to be but it’s not. It’s a regular bourbon until it enters their charcoal filtering method and then, it’s described as a ‘Tennessee Sipping Whiskey’or a Tennessee Sour Mash Whiskey, if you look closely on the label.
Another thing you may not be aware of is that the month of September is Jack Daniel’s Birthday, as his exact birthday is not known. Instead of picking an arbitrary date, the month of September does just fine apparently; even the man himself comes back to celebrate according to the sign!
In celebration of this, a couple of friends and I had the chance to visit The Meeting Place at The Rainbow Venues in Digbeth to raise a glass.
To celebrate in style, they had the entire three floors transformed into an old style Western Saloon with panelled walls neon signs and barrel tables to give the whole venue a real American feel. I was really impressed with the effort put into it especially with the food stalls upstairs (more on that shortly).
First stop, of course, was the bar. I mean, you can’t celebrate Jack Daniel’s without some in your hand, can you? With master cocktail maker Rob Wood (creator of Smultronstalle) behind the bar too, there is really no excuse either!
The cocktail list was extensive and covered a few the other Jack Daniels offerings rather than the usual Old No. 7:
- Double Jack & Cola Does what it says on the tin and a classic. Jack Daniel’s & Cola
- Frozen Jack & Cola For those wanting an icy take on the above (also now an aspirational item for me to have, an alcohol slush machine)
- Apple Jack Jack Daniel’s and Apple Juice – something I’ve never tried before but really nice as a sipping cocktail.
- Lynchburg Lemonade Jack Daniel’s, Triple Sec and Lemonade, a nice fresh, citrus bursting alternative to a Jack & Cola.
- Jack Daniel’s Tennessee Cider A new drink from the minds behind Jack Daniel’s. This is a crisp Apple Cider blended with Jack Daniels Old No. 7. The general consensus was we were not big fans.
- Tennesee Cooler Jack Daniel’s Honey, Apple Juice and Ginger Ale. Now, this is going on the cocktail rotation at BG Towers; sweet, sharp and spicy all in one go. A winning combination in our group.
- Red Dog Smash Jack Daniel’s Ltd Edition Red Dog Saloon Whiskey, Herbal Liqueur, Lemon Juice and Apricot Jam. This wasn’t one I tried but one of my friends tried it, and he much preferred the Cooler as this was a touch too herbal for him.
- Jack Daniel’s Tennessee Fire Shot Jack Daniel’s Red Hot Cinnamon Liqueur – described as smooth Jack with a fiery finish, and I’d agree wholeheartedly with that.
We needed something to soak up all this alcohol so it was time to hit the rooftop garden for some of Brum’s best street food.
For food, they’d laid on The Flying Cows and Low ‘N’ Slow stalwarts of the local food scene. I’ve written about Andy a few times now and then. The food choices sounded mouthwatering, both with a Jack Daniel’s twist:
The Flying Cows
- Steak Burger, Jack Daniel’s Glazed Smoked Bacon, Monterey Jack Cheese, Lettuce & Red Onion
- Steak Burger, Jack Daniel’s Pulled Pork, Swiss Cheese, Red Onions & Lettuce
- Veggie Burger, Halloumi Cheese, Jack Daniel’s Red Onion Chutney
Low ‘n’ Slow
- 18 Hour Smoked Pork Shoulder Bun, Sweet Heat BBQ Sauce & Lemon Herb Slaw
- Wild Cherry Smoked Baby Back Ribs with Sweet Heat Glaze (1/2 Rack).
I was sorely tempted by the Baby Back Ribs but I wasn’t appropriately dressed for a rib feast! Instead, I went for the Pork Shoulder Bun and I wasn’t disappointed. The meat was what I’ve come to expect from Low ‘n’ Slow with Andy and Donna pulling off a master work in slow cooked meat. Sweet with just enough tang from the lemon herb slaw to balance the sweetness from the BBQ sauce.
After devouring the burger, it was time for a trip to Lynchburg for a wander around the distillery through the magic of VR. It was very impressive and a great way to see the process without having to fly to the States.