Newest member to the throng is Miss Macaroon and Wifey and I were lucky enough to be invited to their launch night. Founded by former Purnell’s Patisserie chef Rosie Ginday, this is a business with a heart, as well as a sweet-tooth.
Created not just to sell sweet treats combined with prosecco, it’s also a social enterprise. They provide employment and training programmes aimed at youngsters, who may have slipped through the education system, are care leavers or find themselves homeless, through every macaroon sold in the shop or their online store with even customisable options available.
Whilst Rosie talked to us about Miss Macaroon’s mission to make the world a better and sweeter place, we munched on some of the delicious treats, with Salted Caramel, vanilla and dark chocolate. Light yet packed full of flavour, they were delicious and went well with a glass of prosecco.
We also had chance to have a go at decorating our own with edible cold paint and some very delicate painting brushes. I had a go at the Twitter bird but failed, whilst Wifey did better with her geometric pattern.
We also had an opportunity to create our own recipe and whilst I was waiting, I grabbed a few snaps of possibly the world’s most colourful counter. The decor in such a bijou shop was artfully done, with a beautiful window display.
It was then my turn to lend a hand with my creation, and choosing my ganache from the spinning record desk display!
I went for:
Poire William Syrup
I named it Café Gourmand in honour of the French combination of mini desserts and coffee, to match the chocolate and tiramisu combination.
Whilst Wifey went for:
Matcha Green Tea Shell
Dark Chocolate and Passionfruit Ganache
For her fruity combination, it was Matcha Made in Heaven.
It’s great to see something different from the normal cafe or bar. The Miss Macaroon shop currently seats eight customers inside, and a further six alfresco are to be added in spring next year.
To keep those customers occupied, 30 different flavours of macaroons, all freshly hand piped, baked and hand filled at its dedicated kitchen in Hockley will be available. On the beverage side, Prosecco, carefully matched to the sweetness of the macaroons by Connolly’s Wines, is available, along with hot chocolate by Valrhona and ‘Aurelio’ golden artisan beer by Two Fingers Brewing Co, who direct their profits to Prostate Cancer UK.
With a world first ‘personalised’ option, where customers can have logos, words or even their face printed on their macaroons in under one hour, they even can do a pantone colour matching service. It’s great to see Birmingham being their first location and I look forward to many more with their aim of 100 stores by 2021.
Disclaimer: For this evening, I was a guest of Miss Macaroon, this provides no bias to the post. This blog is my own personal opinion and strives to provide an independent view, promoting, enjoying and reviewing the range of exciting food and venues in and around Birmingham.
Birmingham Independent Food Fair is now in its second year, following on from #futurefoodies @ Hotel LaTour in 2013 (#futurefoodies was Wifey and I’s first foodie event in Birmingham and we were the first visitors to arrive!).
Created by the minds behind Dine Birmingham, Birmingham Independent Food Fair is a flagship event in Birmingham’s foodie scene, bringing together streetfood vendors, suppliers, independent stores and some of Birmingham’s best bars and restaurants.
This year, as per the previous year, the event was held at Millennium Point, it’s also two days long which means double the time for food!
Wifey and I popped along to see what was happening (settle in, this will be a long one!).
The sun was shining as we strolled along through Eastside Park to the food fair and got to see a glimpse of the goodies, with the outside stalls, before picking up our wristbands.
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