News: You don’t know Jack – yet. Jack Daniel’s is popping up with The Meeting Place
Like American Whiskey (yup the one with an e). Like a pop-up, celebrating Jack Daniel’s? This might be for you…
Whether it’s fine whiskey cocktails, delicious BBQ food or incredible live music. Find your taste of Tennessee courtesy of Jack Daniel’s
Fine sippin’ whiskey, world-class BBQ food and live music experiences are what Tennessee is all about, which is why, this September, Jack Daniel’s is bringing a Taste of Tennessee to Birmingham with “The Meeting Place”, a southern spread like no other.
The word Tennessee is believed to be derived from the old Yuchi Indian word, ‘Tana-see’, which translates to ‘The Meeting Place’. This one-off gathering in one of Birmingham’s coolest spots will bring 200 people together to experience some famous southern hospitality and enjoy drinks, food and music inspired by Tennessee.
Mr Jasper Newton ‘Jack’ Daniel registered his distillery in Lynchburg, Tennessee in 1866 next to a cool, cave spring water at ‘the hollow’ which just happens to be perfect for making whiskey, and the reason every drop still comes from the same place today. The folk at Jack Daniel’s think that is something worth celebrating, which is why they are inviting friends to find their taste of Tennessee here in the UK.
Inspired by the bustling bars and Honky Tonks of Jack’s home state, The Meeting Place will partner with some of the best venues in Birmingham to bring together some of the city’s best drinks, music and food.
Among others, renowned cocktail bars Bourne & Co., The Edgbaston and Gas Street Social will be mixing up fine whiskey cocktails, while Digbeth Dining Club will be firing up the grill to treat friends of Jack to mouthwatering cuts of meat.
No Tennessee gathering is complete without live music, and there will be a quality line up to match the food and whiskey cocktails. Throughout the night musicians will play Tennessee inspired tunes to entertain the crowd.
For the chance to join Jack Daniel’s at The Meeting Place, head on down to either Bourne & Co., The Edgbaston, Gas Street Social, Bitters n’ Twisted, or Digbeth Dining Club, purchase a Jack Daniel’s drink and you’ll be handed a Jack Daniel’s postcard to fill out and post into a Tennessee style post mailbox.
Entries end on 1st September.