Experience: #VR goes #TechStyle at The Mailbox

You’ve probably heard the name Philip Treacy OBE right? You know, that fascinator…

By Princesses_Beatrice_and_Eugenie_of_York.jpg: {{{1}}}derivative work: Surtsicna - This file was derived from  Princesses Beatrice and Eugenie of York.jpg:, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=27440727

… well, if you’ve not he’s a milliner of some distinction. In celebration of the launch of the new Mailbox App and their #TechStyle event, the Mailbox have the UK  premiere of Spatium. A virtual reality and spatial audio experience inspired by iconic hat designer, which previously debuted at SXSW.

It uses Philip Treacy’s quirky and unusual designs as inspiration to create an abstract and dreamlike world, alongside a soundtrack developed by Rhythm Section International and Hidden Spheres.

I got to pop along, put the headset on and be taken to a VR world inspired by Millinery

Before I got into the gear, I had the experience of watching someone else get absorbed into this fantastical world of four scenes, all showing off facets of one of Philip’s most renowned works (not that one!).  Then it was time for me to jump in:

It was a very unique VR experience and different from gaming or 360 movies I’ve tried in the past, and the experience is completely immersive. Each of the scene’s is completely different and you lose where you are in the real world very quickly.

It’s a stunning collaboration between Roland Lane and Adrien Leu of Inition to bring this experience together. If you want a sneaky peek, there’s a video of the experience below:

Roland Lane & Inition – VR Film ‘Spatium’ from Roland Lane on Vimeo.


Spatium will be up and running in the Urban Room at The Mailbox until Sunday, if you want to go down and try it for yourself.  It’s completely free and is on a first come first served basis, although some slots can be booked through the Mailbox App.

When: 29/09/2017

Where: Mailbox Birmingham, 7 Commercial St, Birmingham B1 1RS

Who: Mailbox, Inition, Roland Lane, Philip Treacy

Photography (except the one at the top) taken by the lovely #BrumHour

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