Great Western Arcade is attracting a lot of food highlights to its Victorian arches. From some of the world’s best sandwiches in Anderson & Hill deli, fresh sushi in Sushi Passion, great coffee with York’s Espresso Bar, award winning Loki Wine, vegetarian speciality restuarant 1847 and soon to be opening The Charter Rooms (Langley’s Gin‘s cocktail bar), it’s turning into a foodie destination rather than just a walkway.
Newest member to the throng is Miss Macaroon and Wifey and I were lucky enough to be invited to their launch night. Founded by former Purnell’s Patisserie chef Rosie Ginday, this is a business with a heart, as well as a sweet-tooth.
Created not just to sell sweet treats combined with prosecco, it’s also a social enterprise. They provide employment and training programmes aimed at youngsters, who may have slipped through the education system, are care leavers or find themselves homeless, through every macaroon sold in the shop or their online store with even customisable options available.
Whilst Rosie talked to us about Miss Macaroon’s mission to make the world a better and sweeter place, we munched on some of the delicious treats, with Salted Caramel, vanilla and dark chocolate. Light yet packed full of flavour, they were delicious and went well with a glass of prosecco.
We also had chance to have a go at decorating our own with edible cold paint and some very delicate painting brushes. I had a go at the Twitter bird but failed, whilst Wifey did better with her geometric pattern.
We also had an opportunity to create our own recipe and whilst I was waiting, I grabbed a few snaps of possibly the world’s most colourful counter. The decor in such a bijou shop was artfully done, with a beautiful window display.
It was then my turn to lend a hand with my creation, and choosing my ganache from the spinning record desk display!
I went for:
- Chocolate Shell
- Tiramisu Ganache
- Smoked Sugar
- Poire William Syrup
I named it Café Gourmand in honour of the French combination of mini desserts and coffee, to match the chocolate and tiramisu combination.
Whilst Wifey went for:
- Matcha Green Tea Shell
- Dark Chocolate and Passionfruit Ganache
- Smoked Sugar
- Mango Syrup
For her fruity combination, it was Matcha Made in Heaven.
It’s great to see something different from the normal cafe or bar. The Miss Macaroon shop currently seats eight customers inside, and a further six alfresco are to be added in spring next year.
To keep those customers occupied, 30 different flavours of macaroons, all freshly hand piped, baked and hand filled at its dedicated kitchen in Hockley will be available. On the beverage side, Prosecco, carefully matched to the sweetness of the macaroons by Connolly’s Wines, is available, along with hot chocolate by Valrhona and ‘Aurelio’ golden artisan beer by Two Fingers Brewing Co, who direct their profits to Prostate Cancer UK.
With a world first ‘personalised’ option, where customers can have logos, words or even their face printed on their macaroons in under one hour, they even can do a pantone colour matching service. It’s great to see Birmingham being their first location and I look forward to many more with their aim of 100 stores by 2021.
Disclaimer: For this evening, I was a guest of Miss Macaroon, this provides no bias to the post. This blog is my own personal opinion and strives to provide an independent view, promoting, enjoying and reviewing the range of exciting food and venues in and around Birmingham.
Where: Miss Macaroon, Great Western Arcade, Colmore Row, Birmingham. B2 5HU
Who: Miss Macaroon