Tag: Whiskey

GUEST POST – BRUMDERLAND GOES TO THE MIDLANDS WHISKY FESTIVAL

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Firstly, let me introduce myself. My name is Vicky but I am also known as the ‘Mad Hatter’ behind the blog Brumderland… Now that’s out the way, I will give you my thoughts on Nicholl’s & Perk’s second annual ‘Midlands Whisky Festival’, at thestudio Birmingham

The ‘Midlands Whisky Festival’ was originally just held in Stourbridge but made it’s way to Birmingham in 2016. I was lucky enough to be invited to the Stourbridge festival this year and had a particularly jolly time (so jolly, in fact, that I don’t remember the journey home – but that’s a whole other story) but hadn’t been to their Birmingham edition as yet. Now, I’m going to have a little gripe… The marketing and press calls the festival ‘the biggest of its type outside London’ (source: The Birmingham Mail), which is a bit of a bone of contention for me.

Whilst I certainly don’t say it’s a small festival, having attended events in Birmingham and indeed Scotland which are bigger in the number of stands and attendees, I find it a bit cheeky for them to put it into their press. Indeed, even in Birmingham, Whisky Birmingham (going into it’s 6 year next year) definitely has more stands (40+), more whiskies and potentially more attendees… But that might not bother you as it bothers me, so I will brush over that and carry on.

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The first introduction to the festival for attendees was a bagpipe player ‘welcoming’ people in on Cannon Street. Now, I know a lot of people might dig it but Cannon Street seemed to work as a bit of a speaker, amplifying the sound of the bagpipes.  This meant my slowly forming headache wasn’t getting any better in the 20 minutes we waited for the doors to open. The people next to me in the queue were equally unimpressed, although this was a quirk, it wasn’t welcome by all attendees at 11:45am in the centre of the city. Now… Honestly, moan over and onto the good stuff… The festival itself.

The doors were opened promptly at midday and checking in was pretty smooth. We were handed a guidebook as we were waiting, so could peruse the dram selection and plot a route before we got into the venue. It’s not a huge venue (The Studio venue actually has rooms over several floors but the festival just occupies two of these) and is accessible through lifts, etc, so it’s quite easy to navigate.  It offers plenty of toilet facilities and water points, making it a great spot for a festival of this nature.

Being experienced whisky festival attendees, we headed straight to the topmost floor of the event (knowing that most newbies will head for the most easily accessible floor first) to say hello to some friends in the whisky industry and try our first drams of the day. After attending a delicious whisky matched dinner at The Plough just a week earlier, our first stop had to be Douglas Laing. We had spoken to David (their UK Ambassador) about their limited edition releases of Rock Oyster and Scallywag, so had to give these a try. Loving both peated and coastal whiskies – the Cask Strength edition of their Rock Oyster was an immediate winner with both me and Mr Brumderland. Their Scallywag is more of a sherry bomb (which isn’t necessarily my favourite variety of whisky) but was very pleasant. After trying those drams, we were set up for the day and ready to discover the rest of the treats instore!

The top floor was full of delights… From the delicious fruity and smoky Bunnahabhain, to the outright peated deliciousness of Elements Of Islay (with their AR8 being a highlight of the day) and the mellow tones of Irish whiskies from Jameson and Redbreast… We enjoyed old favourites and brand new releases whilst enjoying a lovely chat to the friendly reps, who are full of useful and insightful information.

On the first floor of the event there was more fun to be had… As well as the base for the retailer (Nickolls & Perks), who were selling many of the whiskies on taste at the event, there was more stands to be sampled. This was also where the outdoor balcony was located for the cigar masterclass/smokers and the food offering (which was a choice of baps, chips and a couple of other carbalicious bits and bobs). We didn’t try the food on this occasion (having had a massive breakfast to set us up for the day) but it looked like good stodge for ‘ booze soaking up’ purposes.

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The stands on the first floor ranged from the deviously easy drinking Benromach, to American classic Wild Turkey and peated legends Ardbeg. Ardbeg were actually releasing their newest member of the family, the An Oa, on the day of the event – so it felt like a really special treat talking to their rep (the lovely Max) and getting to be one of the first consumers to sample this delightful dram. We’ve termed it the ‘fun aunt’ of the Ardbeg collection, due to it being far less ‘full on’ than something like the Corryvreckan and more chocolatey, smooth and gentle.

I didn’t get to attend any of the masterclasses on the day but the line up looked pretty comprehensive with some great brands in the mix. Whether you’re a whisky newbie or a bit of an expert, festivals are a great way to try a range of brands and styles without breaking the bank. I snagged Brummie Gourmand’s press invitation to this event but tickets are priced very reasonably at £40 (which include all whiskies on taste and a ‘Dream Dram’ token – which is the chance to try something rarer or a little more expensive). If you want to learn more about the wonderful world of whisky or just try something new, I would definitely recommend attending an event like this.

Midlands Whisky Festival boasts a great variety of brands, a venue offering everything an event like this would need and a laid back atmosphere. The next event will be in Stourbridge in 2018. Maybe I’ll see you there?

 

 

 

About Brumderland / Vicky Osgood

George has been writing Brumderland since 2015, and is a well respected events, PR and marketing manager with a passion for everything Birmingham .You can find her work at brumderland.co.uk.

 

When: 16/09/2017

Where: Midlands Whisky Festival, thestudio

Who: Brumderland, Midlands Whisky Festival

Disclaimer: For this visit, Vicky was a guest of the team at East Village PR, and Vicky was gracious to attend on my behalf. As with all posts on this site, this blog was Vicky’s personal, unaltered, opinion. Brummie Gourmand strives to provide an independent view, promoting, enjoying and reviewing the range of exciting food and venues in and around Birmingham.

 

 

 

Experience: The Meeting Place with Jack Daniels

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Regular readers will be aware I’m a whisk(e)y aficionado. What you might not know is Jack Daniel’s is a whiskey, not a bourbon; it could be a bourbon if it wanted to be but it’s not. It’s a regular bourbon until it enters their charcoal filtering method and then, it’s described as a ‘Tennessee Sipping Whiskey’or a Tennessee Sour Mash Whiskey, if you look closely on the label.

Another thing you may not be aware of is that the month of September is Jack Daniel’s Birthday, as his exact birthday is not known.  Instead of picking an arbitrary date, the month of September does just fine apparently; even the man himself comes back to celebrate according to the sign!

 

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In celebration of this, a couple of friends and I had the chance to visit The Meeting Place at The Rainbow Venues in Digbeth to raise a glass.

To celebrate in style, they had the entire three floors transformed into an old style Western Saloon with panelled walls neon signs and barrel tables to give the whole venue a real American feel. I was really impressed with the effort put into it especially with the food stalls upstairs (more on that shortly).

First stop, of course, was the bar.  I mean, you can’t celebrate Jack Daniel’s without some in your hand, can you? With master cocktail maker Rob Wood (creator of Smultronstalle) behind the bar too, there is really no excuse either!

The cocktail list was extensive and covered a few the other Jack Daniels offerings rather than the usual Old No. 7:

  • Double Jack & Cola Does what it says on the tin and a classic. Jack Daniel’s & Cola
  • Frozen Jack & Cola For those wanting an icy take on the above (also now an aspirational item for me to have, an alcohol slush machine)
  • Apple Jack Jack Daniel’s and Apple Juice – something I’ve never tried before but really nice as a sipping cocktail.
  • Lynchburg Lemonade Jack Daniel’s, Triple Sec and Lemonade, a nice fresh, citrus bursting alternative to a Jack & Cola.
  • Jack Daniel’s Tennessee Cider A new drink from the minds behind Jack Daniel’s. This is a crisp Apple Cider blended with Jack Daniels Old No. 7. The general consensus was we were not big fans.
  • Tennesee Cooler Jack Daniel’s Honey, Apple Juice and Ginger Ale. Now, this is going on the cocktail rotation at BG Towers; sweet, sharp and spicy all in one go. A winning combination in our group.
  • Red Dog Smash Jack Daniel’s Ltd Edition Red Dog Saloon Whiskey, Herbal Liqueur, Lemon Juice and Apricot Jam. This wasn’t one I tried but one of my friends tried it, and he much preferred the Cooler as this was a touch too herbal for him.
  • Jack Daniel’s Tennessee Fire Shot Jack Daniel’s Red Hot Cinnamon Liqueur – described as smooth Jack with a fiery finish, and I’d agree wholeheartedly with that.

We needed something to soak up all this alcohol so it was time to hit the rooftop garden for some of Brum’s best street food.

For food, they’d laid on The Flying Cows and Low ‘N’ Slow stalwarts of the local food scene. I’ve written about Andy a few times now and then. The food choices sounded mouthwatering, both with a Jack Daniel’s twist:

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The Flying Cows

  • Steak Burger, Jack Daniel’s Glazed Smoked Bacon, Monterey Jack Cheese, Lettuce & Red Onion
  • Steak Burger, Jack Daniel’s Pulled Pork, Swiss Cheese, Red Onions & Lettuce
  • Veggie Burger, Halloumi Cheese, Jack Daniel’s Red Onion Chutney

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Low ‘n’ Slow

  • 18 Hour Smoked Pork Shoulder Bun, Sweet Heat BBQ Sauce & Lemon Herb Slaw
  • Wild Cherry Smoked Baby Back Ribs with Sweet Heat Glaze (1/2 Rack).

I was sorely tempted by the Baby Back Ribs but I wasn’t appropriately dressed for a rib feast!  Instead, I went for the Pork Shoulder Bun and I wasn’t disappointed.  The meat was what I’ve come to expect from Low ‘n’ Slow with Andy and Donna pulling off a master work in slow cooked meat. Sweet with just enough tang from the lemon herb slaw to balance the sweetness from the BBQ sauce.

After devouring the burger, it was time for a trip to Lynchburg for a wander around the distillery through the magic of VR. It was very impressive and a great way to see the process without having to fly to the States.

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Back to the bar and time for some music. We were treated to two of Birmingham’s best local bands, The Americas and Broken Witt Rebels who gave barnstorming sets to end the night.

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When: 12/09/2017

Where: Jack Daniel’s The Meeting Place Pop-Up, The Rainbow Venues, 29 Lower Trinity Street, Digbeth, Birmingham, B9 4AG

Who: Jack Daniels, The Rainbow Venues, Smultronstalle, Low ‘n’ Slow, The Flying Cows, The Americas, Broken Witt Rebels.

Disclaimer: For this visit, I was a guest of Jack Daniels UK and Euology PR, who provided all food, most of the drinks and some natty merch in the shape of a bandana and a few lanyards; this provides no bias to the post. This blog is my own personal opinion and strives to provide an independent view, promoting, enjoying and reviewing the range of exciting food and venues in and around Birmingham.